brand strategy

As your brand strategy partner, I start by taking a good look at your business and your brand and your ultimate objectives and goals. We will discuss, brainstorm and analyze your target market, redefine your brand and brand elements and set you up with a clear message and specific brand guidelines.

We will cover the strategic elements of your brand including:

a) messaging framework

  • brand promise

  • brand positioning

  • target audience

  • brand tone

  • brand pillars

b) mood board

  • a set of visual references that define the color and look of your brand

In addition and depending on the needs, we can

  • coordinate the development of the design elements of your brand including brand identity (logo, sales material, collateral, typography) and brand guidelines.  

  • support the development of an internal and external communication plan.


Ask me

Contact me and tell me about your business or your project. I am always happy to listen to prospective clients and fellow creatives.

We will assess if and how I can help you and figure out a working structure that can be feasible for you. 


Prices are dependent on the size and requirements of the project.

As a guide consider $85 / hour (approx. 20 hours per month) 

* ask about our introductory rate




angela van der Meulen owner and founder at angela van der Meulen Wallcoverings + Textiles

angela van der Meulen owner and founder at angela van der Meulen Wallcoverings + Textiles

I am so grateful to have asked her to work with me. I have a clearer sense of direction now and I can see how my actions and efforts are working towards achieving my goals.

In 2014 Angela van der Meulen launched her own brand of wallpapers and textiles using her experience in graphic design and visual styling. Initially conceived as an online business, the brand has evolved to touch more channel points and today Angela finds herself enjoying the many international connections and collaborations she has forged.

After working with Angela on her overall business direction, web design, channel strategy and PR and content marketing, the brand Angela van der Meulen Wallcoverings and Textiles has been successfully grown her distribution and presence in the field of interior design.  Angela and her brand have also been featured in publications in the US and in Europe including Apartment Therapy, SF Girl by Bay and Piruoette. 

Angela's products are now found in several boutiques in Europe and the US as we continue to work together to grow her brand.

Maura whalen, owner and founder at casablanca floral

Maura whalen, owner and founder at casablanca floral

“Because of my partnership with Alessandra I feel more confident and my business feels more poised for real success".


Maura launched Casablanca Floral out of her passion for her garden. Her genes helped too - her grandmother Flora was an avid gardener! Today she has a thriving flower business in Seattle offering classic and elegant arrangements to a growing and happy customer base. 

After working with Maura on her brand photography and redesigning her website, Maura hired me to help her as a business partner. Over a short period of time we have refocused her brand as well as her products and services to match her clients expectations. We have aligned her online content and email marketing and she is now an avid and efficient user of online tools. 

Maura has seen an increase in sales of 30% since our collaboration. She has also diversified her products and services and has achieved a more consistent exposure through social media as well as having been featured in several publications and invited to speak and share her story.