"Part of what defines my brand strategy approach is that I view situations from two different and clear perspectives: One is very structured that requires data and process and the other, is from a sensitive point of view that values creativity and its need to flourish."
Alessandra is a Peruvian-Italian brand strategist. She has worked in corporations including HSBC (London UK), Alicorp (Lima, Peru) and ArcelorMittal (Luxembourg) as well as brand and marketing consulting firms in both Latin America and Europe.
She started her own photography business in 2009 in Lausanne, Switzerland to fulfill her creative side. In 2014 she moved to Seattle and developed a huge admiration for the creative community here. Her business model has evolved as creative entrepreneurs and small businesses started tapping into her knowledge and advice.
Alessandra is now a full-time business and brand consultant and continues to work on her photography whenever possible.